Luce, a bond that goes beyond words!
Luce is the name of my dog, but it’s also a much broader symbol.
To me, it represents a new beginning, energy, and positivity.
LUCE is color, joy, and continuous rebirth. It’s what I aim to convey through every collection.
What were the first steps in turning the idea into a real project?
It all started with the first harness prototypes I created for my dachshund. They were inspired by the backpacks I had already designed for myself and my friends.
The feedback was immediately very positive and encouraging, and that’s when I realized that idea could become a real brand. That’s how LUCE was officially born, taking its name from my muse.
Today, LUCE is a living project, constantly evolving.
It’s a brand that grows alongside those who choose it, those who love to stand out and see their dog as part of their identity. We’re working on new ideas, new details, and new emotions to wear.
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