New Capsule Collection Luce by Chiara Negri: Handcrafted Collars and Leashes for Dogs with Country Chic Style

The new capsule collection of dog collars and leashes designed by Luce by Chiara Negri was born as a hymn to freedom, nature and refined Italian craftsmanship. A project that celebrates the authentic bond between the owner and their four-legged friend, with a collection that combines design, comfort and identity.

Handmade in Italy, these accessories represent the meeting of country chic style and contemporary urban spirit, embodying the essence of the Milanese brand, which has always been synonymous with quality, research and love for details.

Elegance and free spirit: the philosophy of the new capsule

In this collection, each element tells a story of movement, authenticity and natural beauty.
Luce by Chiara Negri collars and leashes evoke the slow pace of walks in the fields, the complicity of a glance and the freedom of running together.

The philosophy is clear: combine the grace of Italian design with the spontaneity of the natural world.
Those who choose Luce are not just looking for an accessory for their dog, but a symbol of connection, a lifestyle that blends pet fashion and Made in Italy craftsmanship.

Materials, finishes and proportions are designed for comfort, durability and recognizability. Country-flavored studs lend character, while natural leather recalls the Italian leather-making tradition.
It’s a fashion that doesn’t follow fads: it dictates them.

Made in Italy handcrafted collars: quality and design

Capsule’s strength lies in its Italian craftsmanship. Each collar and leash is handcrafted by master leatherworkers using high-quality leather, selected for strength, softness and beauty over time.

These accessories are designed for small and medium-sized dogs, with a focus on fit and safety. Reinforced seams, metal buckles, and natural finishes ensure a comfortable and safe wearing experience, whether on daily walks or special occasions.

But in addition to functionality, what distinguishes Luce by Chiara Negri products is aesthetics: an elegant and authentic style capable of enhancing every detail.
A handcrafted dog collar is not just an accessory: it is a small design object, a distinctive sign that speaks of care, respect and passion for animals.

The official debut in Borgo Pigneto – Rome

The official presentation of the capsule took place in the evocative setting of Borgo Pigneto in Rome, during the legendary Franchini’s birthday: an event that combined style, conviviality and love for animals.

Pet lovers in attendance were able to touch the quality of the materials, observe the craftsmanship up close, and experience the country chic atmosphere that characterizes the collection.
Amidst toasts and smiles, the new Luce collars and leashes won over the audience with their unique personalities, a symbol of authentic and accessible luxury.

Those who have seen them live know: it was love at first sight.
Each accessory carries with it an emotion, a memory and a promise of shared freedom.

Discover the new Luce by Chiara Negri collection

This capsule collection represents an important step in the growth of the Luce by Chiara Negri brand, which brings a contemporary vision of handcrafted dog fashion to the world from Milan.
It is not just about style, but a real language of affection, belonging and beauty.

The collection includes handcrafted collars, leashes and harnesses that can also be coordinated with bags, belts and backpacks for the owner, striking a perfect balance between aesthetics and functionality.
A way to express oneself together with one’s dog, sharing the same idea of conscious elegance and respect for nature.

Every detail, from the cut of the leather to the warm earth-inspired hues, tells of the desire to bring pet fashion back to a more intimate and authentic level.
Luce creates not just accessories, but wearable experiences born to accompany every step of your journey together.

Discover the entire capsule on the official website lucebychiaranegri.com and follow the brand on Instagram so you don’t miss upcoming news, exclusive events and style tips to experience pet fashion handcrafted Made in Italy with elegance and lightness.

One brand, one soul: Luce by Chiara Negri

Behind each Luce collection is a clear philosophy: to create leather accessories for dogs and owners that express identity, freedom, and a love of Italian beauty.
From the choice of natural materials to sartorial care, each product is created to last and to tell a story of passion and authenticity.

With this new capsule, Luce by Chiara Negri reinforces its presence in the world of high-end pet fashion, while maintaining an urban, contemporary and sustainable soul.
An invitation to discover fashion as a language of love, where Italian craftsmanship and design meet to give light to new everyday emotions.