pet fashion - Luce by Chiara Negri

Summer in the Window: How to Showcase PET Accessories and Coordinated Sets to Boost Your Store’s Appeal

Summer presents a strategic opportunity to refresh the store’s image and highlight the pet-related collections. Through an effective visual merchandising strategy, it’s possible to transform a simple display into an engaging experience capable of attracting new customers and increasing the perceived value of the products. LUCE by Chiara Negri’s accessories for small dogs and matching dog-owner sets perfectly align with current market trends, combining Italian design, craftsmanship, and contemporary style. The use of summer color palettes, displays inspired by the great outdoors, and themed pathways within the store helps tell a story and foster emotional engagement with customers. Displaying harnesses, collars, leashes, and coordinating fashion accessories together immediately conveys the originality of the product line, fostering a more complete, memorable, and purchase-oriented shopping experience.

Fashion, Pet

Where there is love, true style is born!

The celebration of love in all its forms happens all year round, and LUCE by Chiara Negri brings this energy to the world of Pet Fashion Made in Italy with the Cuoricini collection. Elegance, quality and sartorial design come together to create exclusive accessories to share with your dog, turning every walk into a special moment.

Fashion, Pet, Shopping

March in Green: Fashion and Style for Spring Walks

March marks the return of spring: nature awakens, the days grow longer, and the desire to spend time outdoors increases. At this time, green emerges as the perfect color choice, becoming a key player both in the world of fashion and in accessories for our four-legged friends. Green, a trending colo

Fashion, Pet, Shopping

LUCE by Chiara Negri: an interview that tells the soul of the brand

Behind every brand that makes its mark there is a vision, a story and a heart that beats fast. LUCE by Chiara Negri is all this: a Pet Fashion Made in Italy project that speaks of style, love and continuous rebirth.
We talk about it directly with Chiara, founder and soul of the brand.

Fashion, Pet

New Capsule Collection Luce by Chiara Negri: Handcrafted Collars and Leashes for Dogs with Country Chic Style

The new Luce by Chiara Negri capsule collection celebrates the union of Italian design and country chic spirit with a line of handcrafted collars and leashes for dogs.
Handcrafted from high-quality leather, these accessories are designed for those who want to combine elegance, comfort and authenticity. Presented in Borgo Pigneto – Rome, the collection won pet lovers and design lovers over with its refined aesthetics and attention to detail.Luce by Chiara Negri, a Milanese brand with an urban and contemporary soul, offers coordinating accessories for owners as well, such as bags and belts, creating a harmonious dialogue between fashion and love for animals. An invitation to discover Made in Italy handcrafted pet fashion, made of freedom, style and authentic bonding.

Fashion, Pet

5 common mistakes in choosing a leash for small dogs

Buying a leash for small and medium-sized dogs requires attention: making a mistake means compromising the pet’s comfort and safety. On the blog of Luce by Chiara Negri, a Milan-based brand specializing in handcrafted leather accessories, we explain what are the 5 common mistakes when choosing a leash and how to avoid them. These include: choosing models that are too heavy, ignoring the quality of the materials, neglecting correct measurements, not coordinating harness and leash, and favoring price over quality. With Luce accessories, made from genuine handcrafted leather, you can count on style, safety and urban design that can be coordinated with bags and belts for the owner. Each product is designed to provide comfort for the dog and a contemporary aesthetic while staying true to the brand’s values. Find out more at our store.

Fashion, Pet

Pet Fashion Trend 2025: Colorful Harnesses and Leashes for Small Dogs

In 2025, pet fashion is also confirmed as a protagonist during Milan Fashion Week, with a special focus on accessories for small dogs. Bibs and leashes become objects of style, thanks to bright colors, high-quality materials such as Italian handcrafted leather and contemporary urban design. Brands such as Luce by Chiara Negri offer coordinated collections for dogs and owners, with adjustable harnesses, functional leashes and matching bags. Trendy shades include ochre yellow, cobalt blue and powder pink. The accessories combine aesthetics, comfort and safety, designed for everyday use in the city. Handcrafted leather ensures durability and softness, following the unique style of the Milanese brand. Available at lucebychiaranegri.com, these accessories become a must-have for those who want to experience the city with their dog with elegance and personality.